We choose to go to the moon….
In 1962, President John F. Kennedy gave set the United States on a path to the moon with his Address at Rice University. To celebrate the speech’s anniversary, and all that it has inspired people to do, we partnered with the JFK Library Foundation to make it a moment. We remixed the speech into a song and had influencers from a variety of fields share what boundaries they push and how they’ve been inspired by the speech.
Shoot for the Moon
In the first 100 days of the campaign, we tripled our client’s goal for engagement and participation. And JFK Library’s TikTok following grew by nearly 400%.
@LOLOverruled
@ErnestCrim3
@spookyscience
To promote the campaign, we made several TikToks speaking to JFK’s message.
I even made an appearance or two.
The campaign picked up media coverage in Ad Age and Little Black Book.