In the summer of 2023, if you weren’t an official marketing partner of the Barbie movie, you were trying to ride the Barbie train anyway. So when the movie released their official posters, it quickly became a reactive moment. With a large selection of flavors, HI-CHEW had to jump in and show that their flavors are everything, just like Barbie!

It made quite the impression, getting over 1.8K likes on Instagram.