GOAAAAAAAAAAL!
In the summer of 2023, soccer was having a moment. And the GEICO Gecko was in the stands, and on social media, cheering along. Across three sponsorships with FIFA Women’s World Cup, AFC Wrexham’s US Tour, and the 2023 League’s Cup, we produced 125+ posts across channels.
Overall the Campaign Scored
175.5M impressions (triple the planned amount)
A TikTok TopView with 29M views (above TIkTok’s benchmark)
