During our work with SeaWorld, we wanted to engage fans of the brand who have come to love the animals in SeaWorld’s care. To do that, we created a set of nine Valentine’s Day cards to DM fans on February 14. We left instructions on how to get them in an Instagram video:
This Valentine’s Day, your Valentine can swim right into your DMs (respectfully, of course). Just DM us: “Will you be my Valentine?” and meet yours tomorrow 💙
Social Strategist: Amanda Festa
Senior Art Director: Jen McMahon
Copywriter: Grace Green
Project Manager: Kadi Rufo
Assistant Creative Director: Victor Soares