When the GEICO Caveman made his comeback in December of 2023, it was important for this cultural icon of the 2000s to take part in today’s culture. In his original ads, the Caveman was always upset about GEICO’s depiction of Cavemen. So we gave the Caveman a very 2020s soapbox - Letterboxd.

On his Letterboxd profile, the Caveman reviewed only movies featuring cavemen, and The Mummy (1999). Linking the profile on his Instagram account, we gave the GEICO Caveman a full internet presence and something for internet sleuths to enjoy.